Women's Football Hub

Editor Carolyn Kent Women’s Football Hub

In the latest episode of the Women’s Football Hub Podcast, host Carolyn Kent welcomes Tracey Smith, founder of Player Care Support Services (PCSS), for a deep dive into the often-overlooked world of player care. While fans focus on goals, transfers, and matchday drama, Tracey’s work reminds us that footballers are people first and their wellbeing off the pitch is just as important as their performance on it.

What Is Player Care, Really?

Player care is more than just logistics. It’s about supporting the whole person emotionally, practically, and socially. From helping players relocate and set up bank accounts to ensuring their families are settled and their mental health is supported, Tracey’s work spans a wide spectrum of needs.

As she puts it: “A happy player off the pitch is a happy player on the pitch.” That philosophy underpins everything PCSS does. Whether it’s arranging driving lessons, finding culturally appropriate food shops, or helping players navigate tenancy agreements, the goal is to reduce stress and empower players to thrive.

The Journey to PCSS

Tracey’s journey into player care began at Hibernian FC, where she served as a fans’ representative and later took on a voluntary player care role. With a background in property management and virtual assistance, she quickly saw the gaps in support especially in Scottish clubs where budgets are tight and player care is often tacked onto someone else’s role.

Her experience led her to found PCSS, a consultancy that helps clubs implement effective player care strategies. Whether working directly with players or helping clubs build internal processes, Tracey’s mission is clear: make sure players feel heard, supported, and empowered.

Challenges for International Players

One of the most compelling parts of the conversation is the unique challenges faced by international players. Language barriers, cultural differences, and unfamiliar systems can make relocation overwhelming. Even basic tasks like setting up a TV or finding a local shop can become major stressors.

Tracey shared a story about a young player who was intimidated by the idea of screwing legs onto a television. With a little encouragement, he managed it himself and sent a proud photo of his setup. It’s a small moment, but it speaks volumes about the importance of building confidence and independence.

The Gender Gap in Player Support

The podcast also explores the stark differences between male and female academies. While male academies often have dedicated player care staff, female academies especially those attached to men’s clubs are frequently under-resourced. Tracey notes that in many cases, women’s teams are treated as an afterthought, with limited access to the same support structures.

However, there are bright spots. Clubs like London City Lionesses and Glasgow City are leading the way with independent models that prioritize women’s football. These clubs are investing in infrastructure, education, and holistic care, proving that when women’s teams are given the resources they need, they flourish.

Mental Health and Transitions

Football is a high-pressure career, and not every player makes it to the top. With only a small percentage of academy players turning professional, the emotional toll of transitions whether due to injury, release, or personal choice can be devastating.

Tracey emphasizes the importance of aftercare. Clubs need to support players even after they leave, offering career advice, mental health resources, and continued communication. “We’re not just creating footballers,” she says. “We’re creating good people.”

This sentiment is echoed in the podcast’s discussion of leadership and power dynamics. Mature female professionals often face resistance when they challenge norms or raise concerns. But as Carolyn points out, having standards and advocating for better care isn’t disruptive it’s necessary.

Cultural Sensitivity and Inclusion

Football is a global game, and cultural sensitivity is crucial. Tracey shares examples of African players who send money home and need help budgeting, or who feel more comfortable when they can access familiar foods. Even small gestures like finding a local shop that sells Scandinavian snacks can make a big difference.

Understanding cultural norms, such as eye contact or communication styles, is also key. Misinterpretations can lead to unnecessary conflict, especially in diverse teams. Player care professionals must be empathetic, observant, and proactive in bridging these gaps.

Social Media and Public Scrutiny

Modern footballers live under a microscope. Every performance is dissected online, and criticism can be brutal. For young players, especially those living alone in a new country, this scrutiny can be overwhelming.

Carolyn reflects on how grateful she is not to have played during the age of social media. The pressure to perform, combined with public judgment, makes player care more important than ever. Clubs must recognize that mental health support isn’t optional it’s essential.

Success Stories and Practical Advice

Tracey shares heartwarming success stories, from players who found their dream homes to those who learned life skills that boosted their confidence. One player was so thrilled with his new apartment that he messaged Tracey in disbelief, asking, “Is this really where I’m staying?”

These moments highlight the transformative power of good player care. It’s not about pampering it’s about creating stability, fostering independence, and helping players feel valued.

For clubs looking to improve their player care, Tracey recommends starting with a dedicated person or consultancy. Even simple processes like checklists for relocation or clear communication channels can make a huge difference.

Advice for Players Moving Country

If you’re a player preparing to move abroad, Tracey offers practical tips:

• Ensure your visa and your family’s visas are properly handled.
• Ask questions about accommodation does it suit your lifestyle and needs?
• Set up essentials like bank accounts and transportation early.
• Don’t be afraid to ask for help, but also take ownership of your transition.

And most importantly, find ways to bring a little bit of home with you—whether it’s food, music, or a familiar routine.

Final Thoughts: Investing in People

As Carolyn concludes, the growth of women’s football depends not just on investment in players, but in the infrastructure around them. That includes player care, mental health support, and cultural inclusion.

Football is a job, and like any job, it comes with challenges. But with the right support, players can thrive not just as athletes, but as people.

This blog was created with the help of ChatGPT and edited by podcast host Carolyn Kent.

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