Women's Football Hub

In this episode, Carolyn Kent is joined by Maria Omma, an experienced strength and conditioning coach, to explore the shift from long-term athletic development to long-term activity development. They discuss how traditional performance-focused models often overlook the realities of human development and why a more flexible, individualised approach is needed. The conversation highlights the importance of enjoyment, play, and creativity in keeping people engaged in movement throughout life. Key topics include the five phases of activity development, supporting women returning to football, physical literacy, and practical ways to build strength and resilience without access to facilities. This episode is relevant for coaches, practitioners, and anyone interested in increasing participation and improving long-term engagement in sport. #WomensFootball #LongTermActivityDevelopment #Coaching #PhysicalLiteracy #WomenInSport #Participation #StrengthAndConditioning #SportDevelopment #ActiveLifestyle #Football